Everybody might be talking about witty tweets, quick-tip videos, and memorable memes – but there’s one marketing tool that remains powerful after all these years: emails.
But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, direct sales offers sent to inboxes will be marked as spam, and forever left unopened. In March 2019, spam messages accounted for 56% of global email traffic. The challenge, then, is to develop email campaigns that are as appealing and informative as other marketing tools which are more heavily consumed in this age of social media and apps.
Times have changed, and so have email marketing trends – and as such, you need to know what works and what doesn’t. Here’s a roundup of twelve effective email marketing tactics that you should be aware of heading into 2020.
Truly Connect With Your Audience
At one point in your online life, you may have received tons of offers to buy erectile dysfunction drugs or to join a matchmaking community for veterans. But your consumer profile probably didn’t fit these products, likely not even close.
Customize Your Blasts
Email marketing tools – much like tweets and Instagram ads – should speak directly to a specific reader, and there’s no better way of doing this than by customizing the content of your emails.
Grab Your Audience’s Attention, And Keep Them Interested
Today’s consumers are multi-taskers – they’re scrolling their news feeds while watching video, and checking for work-related emails in between. The competition for attention is greater than ever.
State A Clear Call-To-Action
So, you’ve successfully earned the attention of your target audience, and they also read your message in its entirety. Now what?
Your emails should have a clear purpose, which you can achieve with an effective call-to-action.
Craft Catchy Subject Lines Or Headlines
Email subject lines are deal-breakers – readers can easily ignore or delete your email with a boring or clickbait -y headline.
MailChimp conducted an email marketing study, and they found that short, descriptive subject lines best entice readers.
Make Sure Your Emails Are Mobile-Friendly
A recent study suggests that the number of mobile Internet users will hit five billion in 2025.
More people are browsing the web, scrolling through social media pages and checking their emails via their handheld devices. And as such, you need to ensure that your email promotions are mobile-optimized.
Source: Social Media Today