Increasing online sales is the primary goal of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like bowling a strike – it looks a lot easier than it actually is.
Fortunately, there are dozens of ways you can make more sales online, many of which you can implement right away. Some of these tips focus on specific strategies you can implement, whereas others are more generalized. In this post, we’ll be looking at 25 such strategies, so whether you sell physical goods or run a service-based business, here are 25 actionable techniques you can use to increase online sales performance.
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Be Honest In Your Sales Copy
This might seem painfully obvious, but it’s amazing to me how many sites write checks their products can’t cash. Not only is honesty in your copy crucial to your business’ reputation, it also fosters and encourages trust in your brand. Don’t make claims you can’t substantiate, and don’t use hyperbole lightly – today’s consumers are hypersensitive to marketing BS, so be honest, straightforward, and approachable in all your sales copy, from your homepage to your email campaigns.
Show Off Customer Testimonials And Trust Signals
In today’s social media environment, customer feedback has never been more important. Fortunately, this means that your satisfied customers can provide you with one of the most valuable weapons in your arsenal – testimonials.
Use Remarketing To Close Way More Deals
No matter whether you’re running a PPC campaign or a Facebook advertising campaign, any digital marketing initiative takes time, money, and effort to accomplish. If you’re not using remarketing, you’re essentially banking on prospective customers converting immediately, which almost never happens (and is exactly as crazy as it sounds).
Remarketing is a complex, nuanced topic with unique considerations depending on whether you’re remarketing with paid search or paid social.